Sherwin-Williams Automotive Finishes has unveiled its newest campaign, ‘There’s Beauty in Every Finish’, centred around a flagship video that highlights how expert technique, accurate colour formulation and a well-engineered refinishing system can completely rejuvenate a vehicle – even turning it into one of the UK’s most talked-about designs.
To bring the project to life, the company partnered with Tim Shaw, co-host of the internationally acclaimed TV series Car SOS. Shaw offered up his own Fiat Multipla for the makeover, demonstrating the striking difference a professional finish can achieve.
https://www.youtube.com/watch?v=FK7z4YLPuK8
Sherwin-Williams says the film illustrates how its refinishing system supports painters throughout the entire process – from quick, robust primers to dependable colour matching and deep-gloss, long-lasting topcoats. By working seamlessly together, these components enable professionals to deliver a flawless finish with confidence and efficiency.
According to the company, the campaign reinforces a long-recognised truth among refinishers: a vehicle’s true appeal is shaped not only by its design, but by the quality of the finish that completes it.
“Every vehicle deserves a premium finish,” said Paul Buckingham, Sales Director EMEAI at Sherwin-Williams Automotive Finishes. “Through our products, our people and our partnerships, we offer more than colour accuracy – it’s our shared expertise that empowers customers to transform even the most distinctive vehicles into masterful works, effortlessly, using our system. This campaign encapsulates that ethos perfectly.”
Sherwin-Williams is encouraging painters and bodyshops worldwide to get involved by sharing their finest refinishing projects on social media using the hashtag #TheresBeautyInEveryFinish. Selected submissions may be featured throughout the campaign and considered for inclusion in the brand’s 2027 ‘There’s Beauty in Every Finish’ calendar.
Staff Writer
Reporting from the front lines of the collision repair industry, delivering expert analysis and the technical updates that drive the African automotive sector forward.
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